Chess Recording Studio at 2120 Michigan Avenue in Chicago
As time went on, "the Others" continued to play locally, and expanded their circle wider throughout west Ohio, performing as far south as Cincinnati, and moving northward, becoming popular in cities and small towns up and around the route of Interstate 75. As they expanded their prescence, work became more regular, and the band was taking in more-or-less regular income. Still, their primary goal was to make (preferably "hit") records.

The release of "Don't Cry to Me" as a single had been greeted with a tsunami of indifference, so the band felt they needed to try again. With the help of a new manager, they headed for Chicago, to record four tunes in the venerable 2120 Michigan Avenue studios of "Chess Records", home of many great blues and rhythm & blues artists from John Lee Hooker in the 1950's to Chuck Berry in the 1960's.

These tunes were then shopped around to various record labels and management firms, resulting in several offers.

While the band looked at some offers and debated the merits and drawbacks of each, it was discovered that another band called: "the Others" had released a new record. The name had never been trademarked by the group or its managers, so it was decided that the name would have to be changed.

After considerable gnashing of teeth, the band finally settled on a new name: "The ELDERS", owing to their preference for a simple two-syllible word ending in "s".

The band then got back to the business of choosing a deal from two offers; one was a simple recording contract for one 45 "single" with Kama Sutra Records in New York, the other was a recording and management contract with an independent producer from Cincinnati named Gordon Neil. That deal offered the recording of an entire album, and the group opted for that.

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